I build operational foundations that turn corporate strategy into global execution—and I coach leaders through the transitions that transformation demands.

My name is Laura Staub. I’m an ACC-certified executive coach (International Coaching Federation), transformation consultant, and founder of Hoko. I’m based in the Paris area, with deep ties to Tokyo where I lived and worked for three years.

My career started in operational excellence consulting at Sodexo, where I ran missions across 30 sites in Europe and Latin America, delivering up to 29% in operational savings. I then managed global project portfolios in defense and telecom—including NATO programs—before leading international transformation projects at Capgemini Invent, where Lean implementations I led identified 44% in savings.

For the past seven years, I’ve been at Asmodee, the world’s leading board game company (1.4B€ revenue, 100+ markets). As a Transformation Program Manager reporting to the Executive Committee, I aligned 45+ business units on a common end-to-end operational process spanning product design through delivery. I contributed to the operational strategy behind the €2.75B acquisition by Embracer Group and restructured supply chain teams of 40+ people through COVID and logistics crises. Today, I manage the Social Games portfolio at Asmodee while continuing my coaching practice through Hoko.

I hold a Master’s degree from IÉSEG School of Management. I’m certified as an Associate Certified Coach (ACC) by the ICF, trained by CoachU, and hold a psychometric certification from Praditus. I speak French, English, and Spanish at native level, with elementary Japanese.

I also serve as a Board Member advocating for women’s empowerment in Japan.